Many are still trying to figure out how to get viral activity working on their behalf. They suspect that post and wall spamming and 100 posts a day are not really going to do the trick, and they are correct.

Besides, it's time consuming and you should be able to direct your activities toward more satisfying rewards (golf?) and let your online marketing activities work for you while you are engaged elsewhere... while genuinely adding value to the networks where you participate!

One good solution to the above dilemna is what I call 'Gadget Marketing' (see My Page for an example). (If you follow the link to My Page, you should note the custom RSS reader gadget I have near the top - this is what I am discussing.)

Why Gadget Marketing Works:

First of all, it adds true value to my page at sta.rtup.biz! This is the most important part! Readers are directed to resources, facts and reading that they may not know about otherwise. They get another perspective on the social networking world we are all exploring together. I choose up to 5 feeds that will be presented on my page and let the reader choose what they want to read.

Incidentally, one of the feeds that is presented in the reader is the headlines from my own company's blog. (If you do not have a stand-alone blog, you should start one!)

Finally, unobtrusively, there is a small 'ad' for my company at the bottom of the reader - and this is the viral part - the gadget gives copies of itelf away!

So when a page owner likes the gadget and copies it into their own page, my ad goes with it! My ad is now appearing in a new space with a new audience and I did nothing but publish the gadget in my own spaces! That that is getting very close to going viral! All you need to mix in now is popularity.

Now let's take a minute out and take inventory the benefits that have accrued to the all the different parties because I published this gadget.

1. Readers & surfers: exposure to new content, resources, news and ideas that they may not have seen otherwise. They may even return to your page to read your feeds because they like your choices (which you selected and configured for them).

2. Page owners: their content is enhanced when they add an RSS feed they can configure to the feeds they like to present to their readers. It saves page owners time and effort in trying to keep fresh content on their pages. The page owner only spent 10 minutes installing and configuring the gadget! But the benefits last forever, and are always fresh and timely.

3. Myself (YOU if you use similar gadget marketing!)

a. Since my own blog's feed is published in the feed reader, google notices and raises the page rank for my blog because yet another authoritative site (sta.rtup.biz) is linking to my blog.

b. When my gadget is copied to another person's page (a) above happens again on yet another new site (assuming they keep my feed intact as requested).

c. My ad is appearing at the bottom of the gadget at sta.rtup.biz

d. when a new page owner copies the gadget for his/her own page, the ad goes with it.

e. google notices both c and d above - more page authority, more rank for my biz site.

f. I'm off doing something else fun, not ruining my reputation and wasting my time copy/pasting spam posts!

Now the more clever among you are going to say 'I want a gadget bearing my ad!' (Although this is not a requirement to get some benefit from this strategy) The current answer is easy: pick the gadget you want modified (you don't need to use an RSS feeder as I do) and go to odesk.com where there are plenty of programmers from India and Mexico eagerly waiting to do a fixed-cost gadget mod for you for only $25 or so, paid by credit card and the work is delivered to you by email.

Or (shortly) there will be an easier way for you to get that ad-customized gadget for you to publish and to distribute instantly for even less than that...

More in Part II of this article!

Thanks for checking in with us on: IMPAdd Value Go Viral and Prosper Part I. 

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